How do you measure how often the digital card is opened?

To measure digital card opens, what counts is how the profile is designed and which analytics tools are linked to it.

The profile is a page on the company domain, linked to the website: this is why suitable measurement tools can be assessed. Specific features are defined during the project phase with NewVisibility, with no generic promises. We follow the project from Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.

Measurement

What to look at

Three points of view to understand whether the card is working.

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Attention

Data and privacy

Data collection and cookies must be explained and handled correctly: check with your privacy consultant and read the page on privacy and cookies.

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How do we measure your card?

Let's talk: together we will define the most suitable tools for your company between Como and Milan.

Services of interest

To grow your social followers with the card, include in the digital profile the links to your best-kept channels: whoever reads the card reaches them straight away, without searching for you. You can then strengthen the result with coordinated social campaigns, including for companies in Como and Brianza.

To link the card to a dedicated landing page, the profile points to a page on your website built for a single goal, such as an offer or an event. For a company in Como or Milan, the management panel lets you change the destination without reprinting the card.

To collect reviews with the card, a company in Como or Brianza adds to the profile a link to the page where they can be left: whoever has just met your company finds it at their fingertips on their smartphone, with no app. The rules of the individual review platforms must be respected.

Handling privacy and cookies in the digital profile means treating the card page like a website page: the privacy notice, consent and any measurement or retargeting tools should be checked with the privacy consultant. This applies to companies in Como, Milan and Lugano: the profile is on the company domain.

The return on an NFC business card is measured by comparing the goals set at the start with the contacts and opportunities generated; every profile opening can trigger retargeting campaigns. NewVisibility, in Cantù, defines the tools with companies in Como and Brianza during the project phase.

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