NewVisibility, an agency in Cantù in the province of Como, builds ERP, CRM and PIM integrations for company websites. Whether a digital card should connect with the CRM, and how, is defined in the initial discussion, without taking any feature for granted.
We start from the goal: which information must reach your team and through which process. Then we check what makes sense to connect, also taking privacy aspects into account.
A static card always shows the same details, which have to be redone if they change, while a dynamic one opens a page that can be updated whenever you like. NewVisibility cards, designed in Cantù for companies in Como, Brianza, Milan and Lugano, are dynamic: you edit the details once and the latest version is always shown.
After a domain change, NFC cards need to be managed by planning the switch before acting, because the profile lives at the company's address. In Cantù a single team handles domain, hosting and development for companies in Como, Brianza and Milan, checking profiles and links together with the website.
A profile on your own domain strengthens the brand, because anyone opening the card stays in an environment they recognise as yours. For companies in Como and Brianza the content stays under your control, with graphics consistent with the website and updates with no reprinting.
Retargeting from a digital business card shows ads on social and the web to people who opened your profile via NFC or QR code. For a company in Como or Brianza it means reaching again the people you met after exchanging contacts. Approach and consent are defined during the project phase.
To deactivate a lost NFC card, you act on the profile page it points to, managed by the company through the panel. Deactivation or replacement procedures are not automatic: we assess them during the project phase with companies between Como, Milan and Lugano, without promising features that have not been agreed.