When someone holds a smartphone close to the NFC card or scans the QR code, they open your profile page on the company domain. That opening can trigger retargeting campaigns on social and the web, to reach the person again after the meeting. NewVisibility sets up these journeys in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.
After an exchange of contact details, many people do not act straight away. With retargeting your brand stays present on the channels they use, with messages consistent with the meeting. NewVisibility's social campaigns are coordinated with the card.
To activate campaigns aimed at people who open your profile, you need a profile page on your domain, correctly configured tracking and social or Google campaigns ready on the chosen channels. With NewVisibility, in Cantù, you set them up for your company in Como or Milan. Cookies and consent should be checked with the privacy consultant.
To turn a contact into a business opportunity, the card must lead whoever opens it to useful content, such as a presentation or a website page, with a clear invitation to get back to you. For companies in Como and Brianza, the profile on the company domain acts as a bridge between meeting and relationship.
To measure digital card opens, what counts is how the profile is designed and which analytics tools are linked to the website. The available features are assessed during the project phase with the team in Cantù, for companies between Como and Milan, with respect for privacy and consent, to be checked with the consultant.
A contact form in the profile is a feature to be assessed during the project phase, depending on who handles the requests. Since it collects personal data, for companies in Como, Brianza, Milan and Lugano too it is advisable to check the privacy notice and consent with the privacy consultant.
At a networking event in Como, Milan or Lugano, the NFC card lets you share your contact details with a gesture, without hunting for pen and paper. Whoever meets you opens your page and finds who you are and how to reach you, with an image consistent with your company's.