Each step is assessed during the project phase.
Opportunity
A contact is not enough
To turn a contact into a business opportunity the card must lead whoever opens it to useful content: a presentation, a website page or an invitation to get back to you. The profile on the company domain acts as a bridge between meeting and relationship. From Cantù we help companies in Como, Brianza, Milan and Lugano to connect card, profile and website.
Steps
From the first exchange to the deal
- Exchange of contacts with NFC or QR code
- Opening of the company profile
- Targeted content leading to the website
- Follow-up or dedicated campaign
To measure digital card opens, what counts is how the profile is designed and which analytics tools are linked to the website. The available features are assessed during the project phase with the team in Cantù, for companies between Como and Milan, with respect for privacy and consent, to be checked with the consultant.
To grow your social followers with the card, include in the digital profile the links to your best-kept channels: whoever reads the card reaches them straight away, without searching for you. You can then strengthen the result with coordinated social campaigns, including for companies in Como and Brianza.
To link the card to a dedicated landing page, the profile points to a page on your website built for a single goal, such as an offer or an event. For a company in Como or Milan, the management panel lets you change the destination without reprinting the card.
The connection between card and company CRM is assessed case by case, based on the systems in use and the data to be linked. NewVisibility, in Cantù, builds ERP, CRM and PIM integrations for companies in Como and Brianza: whether and how to connect them to the card is defined in the initial discussion.
Handling privacy and cookies in the digital profile means treating the card page like a website page: the privacy notice, consent and any measurement or retargeting tools should be checked with the privacy consultant. This applies to companies in Como, Milan and Lugano: the profile is on the company domain.