One team for every channel
To coordinate website, social, video and photo around the NFC card you need a single point of contact who follows them together. NewVisibility does it from Cantù, in the province of Como, for companies between Milan and Lugano, with the same message at every touchpoint. Our social campaigns start from the profile.
The channels the card connects
The profile is the point where everything connects.
Why NewVisibility
From Cantù, our in-house team handles development, photo, video and marketing. Websites are built bespoke on an enterprise CMS and hosted on our own managed servers; some have received CSSDA awards, as the Awards page explains. For companies in Como, Brianza, Milan and Lugano the card fits into an already consistent project, thanks also to the visual identity.
Retargeting from a digital business card shows ads on social and the web to people who opened your profile via NFC or QR code. For a company in Como or Brianza it means reaching again the people you met after exchanging contacts. Approach and consent are defined during the project phase.
To activate campaigns aimed at people who open your profile, you need a profile page on your domain, correctly configured tracking and social or Google campaigns ready on the chosen channels. With NewVisibility, in Cantù, you set them up for your company in Como or Milan. Cookies and consent should be checked with the privacy consultant.
To turn a contact into a business opportunity, the card must lead whoever opens it to useful content, such as a presentation or a website page, with a clear invitation to get back to you. For companies in Como and Brianza, the profile on the company domain acts as a bridge between meeting and relationship.
The return on an NFC business card is measured by comparing the goals set at the start with the contacts and opportunities generated; every profile opening can trigger retargeting campaigns. NewVisibility, in Cantù, defines the tools with companies in Como and Brianza during the project phase.
A contact form in the profile is a feature to be assessed during the project phase, depending on who handles the requests. Since it collects personal data, for companies in Como, Brianza, Milan and Lugano too it is advisable to check the privacy notice and consent with the privacy consultant.