To connect a website to an ERP management system you use APIs: a secure and automatic channel that aligns data between the two systems. You update a piece of information in the ERP and find it on the website, without re-entering it by hand and without duplicates. In Cantù our in-house team designs every integration around your company's real processes.
Not everything should be published: we start from the data that customers and sales staff really need.
Every ERP has its own characteristics: some expose modern APIs, others require alternative solutions. We analyse your system, define which data originates where and build the connection on our enterprise CMS, hosted on NewVisibility's own managed servers, for companies in Como, Brianza, Milan and Lugano. For the bigger picture, read the Integration with ERP, CRM, PIM page.
Tell us about your management system
Tell us which ERP you use and which data you want to take online: we will show you the most suitable path.
Almost any ERP management system can be connected to a website, even an older or customised one. What changes is the method: API, exchange files or database access. For companies in Como and Brianza, the software brand matters less than how it lets you read and write data.
It makes sense to bring to your website the ERP data that meets the real needs of customers and sales staff: catalogue, availability, reserved price lists, order status and documents. Margins and costs stay in the management system. Our team in Cantù helps companies choose what to publish.
To show availability and delivery times from the ERP, the management system sends stock levels and delivery rules to the website through APIs. The site turns them into clear messages, such as available, arriving soon or made to order, for companies in Como, Brianza and Milan, updated whenever the data changes.
To publish price lists and commercial terms from the management system, you connect the ERP to a reserved area of your website. Each customer or group sees their own prices and terms, updated when they change in the ERP, with no PDFs to keep aligned. We design it in Cantù for companies in Como, Brianza and Milan.
To get website requests into the ERP, the online form sends data to the management system through APIs. Quotes, orders or enquiries appear already entered, with fields and checks defined together with the office that handles them. We work with companies in Como, Brianza, Milan and Lugano, with no copy and paste.
To align customer records and product codes between ERP and web, you choose a unique identifier, usually the management system code, used as the key in every exchange. Each update changes the same record, with no duplicates. We handle it from Cantù, for companies in Como and Brianza.
The management system does not have to be in the cloud to connect it to your website. Even an ERP installed on company premises, in Como, Brianza or Milan, can communicate securely through a protected connection point agreed with whoever manages your network. The technical setup changes, not the feasibility.
To integrate an ERP without APIs you use alternative routes: periodic file exchange, controlled reading of the database or an intermediate layer that translates the data. Each solution has pros and cons and must be chosen after analysing the software, which our team in Cantù does case by case.
To connect a website to an ERP management system in Como you need an agency that develops the site and the integration together. NewVisibility, in Cantù, does it with an in-house team, bespoke websites on an enterprise CMS, our own managed servers and ERP, CRM and PIM integrations, and has won CSSDA awards for some of its sites.
A bespoke ERP integration for a company between Milan and Lugano can be developed by NewVisibility, a web agency in Cantù with an in-house team. It analyses your management system, even an older or customised one, builds the APIs and hosts the site on our own managed servers, with one contact for site and integration.
The difference between PIM and ERP lies in their purpose: the ERP is the management system that governs administration, orders, warehouse and invoicing, while the PIM looks after product texts, attributes, images and sheets. They do not replace each other: connected to your website they complement each other, and our team in Cantù makes them work together.
Integration middleware is intermediate software that collects data from the different systems, translates it into a common format and routes it where it is needed. Each system talks to a single central point, which is easier to control: we design it in Cantù for companies in Como and Brianza.
The quality of the management system's APIs matters a great deal: if they are documented, complete and stable, the link with the website is straightforward. If they are limited or poorly documented, more analysis is needed, or alternative channels such as exchange files. We check them before quoting, for companies in Como and Brianza.
The main source of data is the system where each piece of information originates and is corrected: usually the ERP or PIM for products, the CRM for contacts. Choosing just one per data item avoids overwriting; the NewVisibility team in Cantù, near Como, helps you decide.
For a B2B distributor in Como, Brianza or Milan, we build a reserved area connected to the ERP, where professional customers find personalised price lists, availability, order history and documents. The customer is more autonomous, the sales office works on consistent data and access differs by role, also for agents and resellers.