How do you align customer records and product codes between ERP and web?

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A customer and a product must have the same identity in the management system and on the website.

To align customer records and product codes between ERP and web you choose a unique identifier, usually the management system code, and use it as the key in every data exchange. This way an update always changes the same record and creates no duplicates. We handle it in Cantù for companies in Como, Brianza and Milan.

Alignment rules

What is defined before connecting the systems

A few clear rules avoid most errors.

Key
A unique code for customers and products
Source
The system that holds the correct data
Direction
From ERP to website, or in both directions
Cleaning
Duplicate check before launch
In practice

Where you notice the difference

With aligned data every department works better.

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Portfolio

Data aligned between website and systems

The team

An in-house team at your side

Meet the people on the Cantù team who will follow your integration.

Meet the team
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The management system does not have to be in the cloud to connect it to your website. Even an ERP installed on company premises, in Como, Brianza or Milan, can communicate securely through a protected connection point agreed with whoever manages your network. The technical setup changes, not the feasibility.

To integrate an ERP without APIs you use alternative routes: periodic file exchange, controlled reading of the database or an intermediate layer that translates the data. Each solution has pros and cons and must be chosen after analysing the software, which our team in Cantù does case by case.

To connect a website to an ERP management system in Como you need an agency that develops the site and the integration together. NewVisibility, in Cantù, does it with an in-house team, bespoke websites on an enterprise CMS, our own managed servers and ERP, CRM and PIM integrations, and has won CSSDA awards for some of its sites.

Integration middleware is intermediate software that collects data from the different systems, translates it into a common format and routes it where it is needed. Each system talks to a single central point, which is easier to control: we design it in Cantù for companies in Como and Brianza.

The quality of the management system's APIs matters a great deal: if they are documented, complete and stable, the link with the website is straightforward. If they are limited or poorly documented, more analysis is needed, or alternative channels such as exchange files. We check them before quoting, for companies in Como and Brianza.

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