Which ERP data makes sense to publish online
The ERP data to bring to your website is the data that answers a concrete question from customers, agents or sales staff: product catalogue, availability, reserved price lists, order status, documents. The rest, such as margins and internal costs, stays in the management system.
The criterion is always the same: publish only what brings value to those who consult it and takes work away from whoever answers the phone or email today. Our team in Cantù, in the province of Como, helps companies choose what to publish.
What goes online, in practice
Some examples of data that integration can make available online for companies in Como, Brianza, Milan and Lugano.
To show availability and delivery times from the ERP, the management system sends stock levels and delivery rules to the website through APIs. The site turns them into clear messages, such as available, arriving soon or made to order, for companies in Como, Brianza and Milan, updated whenever the data changes.
To publish price lists and commercial terms from the management system, you connect the ERP to a reserved area of your website. Each customer or group sees their own prices and terms, updated when they change in the ERP, with no PDFs to keep aligned. We design it in Cantù for companies in Como, Brianza and Milan.
To get website requests into the ERP, the online form sends data to the management system through APIs. Quotes, orders or enquiries appear already entered, with fields and checks defined together with the office that handles them. We work with companies in Como, Brianza, Milan and Lugano, with no copy and paste.
The quality of the management system's APIs matters a great deal: if they are documented, complete and stable, the link with the website is straightforward. If they are limited or poorly documented, more analysis is needed, or alternative channels such as exchange files. We check them before quoting, for companies in Como and Brianza.
The main source of data is the system where each piece of information originates and is corrected: usually the ERP or PIM for products, the CRM for contacts. Choosing just one per data item avoids overwriting; the NewVisibility team in Cantù, near Como, helps you decide.