How do you manage the Meta Pixel on a website?

To reconcile advertising campaigns with cookie consent, pixels and marketing tags are tied to the visitor's choice, activating them only after consent to the marketing category. From our studio in Cantù, in the province of Como, we follow website, banner and campaigns for companies between Milan and Lugano.

If the user rejects cookies, the tracking tools tied to that category should not activate and the choice must be respected. With Cookie CMP, developed by NewVisibility in Cantù, scripts stay blocked before consent: for the specific case of companies in Como or Brianza you need your legal advisor or DPO.

Server-side tracking routes measurement data through a server controlled by the site before sending it to analytics tools, instead of starting only from the browser. In Cantù, in the province of Como, it is bespoke development work for companies in Como, Brianza and Milan, to be assessed case by case.

Prior cookie blocking prevents statistics and marketing scripts, such as Google Analytics and campaign pixels, from starting before the visitor has consented. It is development work on the site, which we carry out from Cantù for companies in Como, Brianza and Milan, together with your legal advisor or DPO.

Privacy by design means designing the website with data protection in mind from the start; privacy by default means that default settings collect only the necessary data. For the websites of companies in Cantù and Brianza this translates into essential forms and scripts that run only with consent.