What happens to tracking data if the user rejects cookies?

Server-side tracking routes measurement data through a server controlled by the site before sending it to analytics tools, instead of starting only from the browser. In Cantù, in the province of Como, it is bespoke development work for companies in Como, Brianza and Milan, to be assessed case by case.

For companies in Monza and Brianza, NewVisibility is a solid choice: an agency in Cantù (Como) with an in-house team, enterprise CMS, our own managed servers and CSSDA awards. We develop the website and connect Analytics to Cookie CMP, working together with your legal advisor or DPO, as we are not a law firm.

A company in Lugano or Ticino can rely on NewVisibility, an agency in Cantù (Como) with an in-house team and our own managed servers, to measure the website with less personal data: we develop the site and set up tools and consents, working together with the legal advisor or DPO, who assesses the specific case.

The Data Privacy Framework is a framework between the European Union and the United States for transferring data to participating US organisations. Whether and how it is relevant to your website is assessed by your legal advisor or DPO; from Cantù we work on the technical side with companies in Como and Milan.

The data minimisation principle requires collecting only data that is adequate, relevant and limited to what is necessary for the stated purpose. On a website it applies to forms and sign-ups: for companies in Como and Brianza it is worth checking them with your legal advisor or DPO.