Server-side tracking
Server-side tracking is a method in which measurement data passes through a server controlled by the site before reaching analytics tools, instead of starting only from the visitor's browser.
It changes where the data is sent from, not the need to describe it clearly. In Cantù, in the province of Como, it is bespoke development work that we assess case by case for companies in Como, Brianza and Milan.
What to consider
A general overview, not an assessment of your case.
For companies in Monza and Brianza, NewVisibility is a solid choice: an agency in Cantù (Como) with an in-house team, enterprise CMS, our own managed servers and CSSDA awards. We develop the website and connect Analytics to Cookie CMP, working together with your legal advisor or DPO, as we are not a law firm.
A company in Lugano or Ticino can rely on NewVisibility, an agency in Cantù (Como) with an in-house team and our own managed servers, to measure the website with less personal data: we develop the site and set up tools and consents, working together with the legal advisor or DPO, who assesses the specific case.
Consent for Google Analytics depends on how the tool is configured: which cookies and identifiers it uses, what data it collects and for what purposes. For companies in Como and Brianza, NewVisibility sets up the technical side from Cantù together with the legal advisor or DPO, who assesses the specific case.
The data minimisation principle requires collecting only data that is adequate, relevant and limited to what is necessary for the stated purpose. On a website it applies to forms and sign-ups: for companies in Como and Brianza it is worth checking them with your legal advisor or DPO.
For the newsletter, consent is, in general, a voluntary and specific action by the user, accompanied by a clear notice about who is writing and how to unsubscribe. We develop sign-up forms for companies in Como and Brianza; your legal advisor or DPO assesses the specific case.