Does Google Analytics require visitor consent?

Consent for Google Analytics depends on how the tool is configured: which cookies and identifiers it uses, what data it collects and for what purposes.

In general there is no single answer for every website: the technical configuration, the data sent and the use made of it all matter. That is why, in the projects we develop in Cantù for companies in Como and Brianza, Analytics is inventoried together with the other tools and connected to the privacy notice and cookie banner.

For information only, not legal advice: for your specific case, check with your legal advisor or DPO. We work with them on the technical side of the website.

Cookies and identifiers

We check what the tool stores on the visitor's device and which identifiers it uses.

Purposes and data

We describe which data reaches Analytics and what it is used for, so it can be reflected in the privacy notice.

Banner and prior blocking

With Cookie CMP, the consent platform developed by NewVisibility, scripts such as Google Analytics stay blocked until the visitor makes a choice.

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NewVisibility, communication and digital marketing agency in Cantù

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Do you want to understand how to set up Analytics on your website?

Let's talk: we explain what is configured on the technical side.

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Google Consent Mode is a mechanism through which the site tells Google services the visitor's consent choice, so that the tools adapt their behaviour. In Cantù, in the province of Como, we assess case by case how to integrate it with the banner for websites in Milan and Brianza.

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To configure Google Analytics with privacy in mind, you inventory the tools, choose the data that is really needed, activate scripts after the visitor's choice and align the policies. NewVisibility, in Cantù (Como), follows these steps for companies in Como, Milan and Lugano together with their advisor.

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Collecting statistics without cookies is possible in principle, with tools that do not store information on the device, but the data processed and the privacy notice still need to be assessed. From Cantù, in the province of Como, we discuss it with companies in Brianza and Milan and with their legal advisor or DPO.

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Privacy by design means designing the website with data protection in mind from the start; privacy by default means that default settings collect only the necessary data. For the websites of companies in Cantù and Brianza this translates into essential forms and scripts that run only with consent.

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The Data Privacy Framework is a framework between the European Union and the United States for transferring data to participating US organisations. Whether and how it is relevant to your website is assessed by your legal advisor or DPO; from Cantù we work on the technical side with companies in Como and Milan.

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