How do you configure Google Analytics with privacy in mind?

Collecting statistics without cookies is possible in principle, with tools that do not store information on the device, but the data processed and the privacy notice still need to be assessed. From Cantù, in the province of Como, we discuss it with companies in Brianza and Milan and with their legal advisor or DPO.

The Meta Pixel is managed by activating it only after the visitor's choice and describing it clearly in the privacy notice and cookie policy, like any marketing script. NewVisibility configures it from Cantù, near Como, for companies in Lombardy and Ticino, together with social campaigns and their legal advisor or DPO.

To reconcile advertising campaigns with cookie consent, pixels and marketing tags are tied to the visitor's choice, activating them only after consent to the marketing category. From our studio in Cantù, in the province of Como, we follow website, banner and campaigns for companies between Milan and Lugano.

The data minimisation principle requires collecting only data that is adequate, relevant and limited to what is necessary for the stated purpose. On a website it applies to forms and sign-ups: for companies in Como and Brianza it is worth checking them with your legal advisor or DPO.

For the newsletter, consent is, in general, a voluntary and specific action by the user, accompanied by a clear notice about who is writing and how to unsubscribe. We develop sign-up forms for companies in Como and Brianza; your legal advisor or DPO assesses the specific case.