Consent for the newsletter
For the newsletter, consent is, in general, a voluntary and specific action by the user: an unticked box or an explicit sign-up, accompanied by a notice explaining who is writing, for what purposes and how to unsubscribe.
The specific case, for example that of existing customers, may have different rules: your legal advisor or DPO assesses it. We develop the sign-up form and the newsletter management for companies in Como and Brianza.
Do you want a newsletter well integrated into your website?
For information only, not legal advice. For your specific case, check with your legal advisor or DPO: we work with them on the technical side.
Double opt-in is a sign-up procedure in which the user confirms their address by clicking a link received by email, leaving a technical trace of the confirmation. We develop it on the websites of companies in Cantù, Como and Milan; whether it is appropriate is assessed by your legal advisor or DPO.
Unsubscribing from the newsletter should be as easy as signing up: a visible exit link in every message, a clear confirmation and an up-to-date contact list. For websites of companies in Cantù, Como and Brianza we configure the technical side; for your case, check with your legal advisor or DPO.
Sending newsletters to existing customers depends on how the data was collected, what was communicated and the type of messages: the assessment is up to your legal advisor or DPO. From Cantù we configure the website's lists and consents for companies between Como and Milan following their guidance.
Data exchanged with ERP, CRM and PIM systems is managed starting from a map: what information passes between the website and the systems, for what purpose and who has access. In Cantù we develop integrations for companies in Como, Brianza and Milan, together with your legal advisor or DPO.
The legal bases for processing are the grounds that make it possible to process personal data, for example consent or the performance of a contract. Every collection point on the site, from contact forms of Como companies to the newsletter, has one, which the privacy notice states. Which one applies is assessed by your legal advisor.