How do you reconcile advertising campaigns with cookie consent?

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Campaigns and consent

Advertising and cookies, together

To reconcile advertising campaigns with cookie consent, pixels and marketing tags are tied to the visitor's choice, so that they activate only after consent to the marketing category.

How we work

One direction, from Cantù

If website, banner and campaigns follow the same direction, it is easier for companies in Como, Brianza and Milan to have measurements consistent with users' choices. We also develop Google campaigns and social campaigns from our studio in Cantù (Como).

For information only, not legal advice: for your specific case, check with your legal advisor or DPO.

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Websites and web projects by NewVisibility

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Let's talk about your campaigns

We check how to connect tags and pixels to the visitor's choice.

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If the user rejects cookies, the tracking tools tied to that category should not activate and the choice must be respected. With Cookie CMP, developed by NewVisibility in Cantù, scripts stay blocked before consent: for the specific case of companies in Como or Brianza you need your legal advisor or DPO.

Server-side tracking routes measurement data through a server controlled by the site before sending it to analytics tools, instead of starting only from the browser. In Cantù, in the province of Como, it is bespoke development work for companies in Como, Brianza and Milan, to be assessed case by case.

For companies in Monza and Brianza, NewVisibility is a solid choice: an agency in Cantù (Como) with an in-house team, enterprise CMS, our own managed servers and CSSDA awards. We develop the website and connect Analytics to Cookie CMP, working together with your legal advisor or DPO, as we are not a law firm.

Privacy by design means designing the website with data protection in mind from the start; privacy by default means that default settings collect only the necessary data. For the websites of companies in Cantù and Brianza this translates into essential forms and scripts that run only with consent.

The Data Privacy Framework is a framework between the European Union and the United States for transferring data to participating US organisations. Whether and how it is relevant to your website is assessed by your legal advisor or DPO; from Cantù we work on the technical side with companies in Como and Milan.

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