Consent Mode, the key points
A general overview, without going into the merits of your case.
Do you have doubts about consent in Google campaigns?
Write to us: for your specific case, check with your legal advisor or DPO; we work with them on the technical side of the website.
To configure Google Analytics with privacy in mind, you inventory the tools, choose the data that is really needed, activate scripts after the visitor's choice and align the policies. NewVisibility, in Cantù (Como), follows these steps for companies in Como, Milan and Lugano together with their advisor.
Collecting statistics without cookies is possible in principle, with tools that do not store information on the device, but the data processed and the privacy notice still need to be assessed. From Cantù, in the province of Como, we discuss it with companies in Brianza and Milan and with their legal advisor or DPO.
The Meta Pixel is managed by activating it only after the visitor's choice and describing it clearly in the privacy notice and cookie policy, like any marketing script. NewVisibility configures it from Cantù, near Como, for companies in Lombardy and Ticino, together with social campaigns and their legal advisor or DPO.
The Data Privacy Framework is a framework between the European Union and the United States for transferring data to participating US organisations. Whether and how it is relevant to your website is assessed by your legal advisor or DPO; from Cantù we work on the technical side with companies in Como and Milan.
The data minimisation principle requires collecting only data that is adequate, relevant and limited to what is necessary for the stated purpose. On a website it applies to forms and sign-ups: for companies in Como and Brianza it is worth checking them with your legal advisor or DPO.