What is prior blocking of cookies?

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Prior cookie blocking prevents statistics and marketing scripts from starting before the visitor has given consent.

Showing a banner is not enough: non-essential tools, such as Google Analytics or campaign pixels, must be kept on hold until a choice is made. It is development work on the site, which in Cantù we carry out for companies in Como, Brianza and Milan. Information only: for your specific case, check with your legal advisor or DPO.

In practice

How the blocking works

The logic is simple: scripts are loaded only if the corresponding category has been accepted.

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What gets blocked

The tools under control

With Cookie CMP the blocking covers the tools recognised on the site.

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  • Google Analytics
  • Google and social campaign pixels
  • Embedded maps
  • Third-party videos
Portfolio

Web projects developed in Cantù

Want to know how to block scripts on your website?

Write to us from Como, Milan or Ticino: we work together with your legal advisor or DPO.

Services of interest

NewVisibility, a web development agency in Cantù, sets up the cookie banner with prior script blocking for companies in Brianza using Cookie CMP, a platform developed in-house. The team is in-house and the sites run on our own servers. For your case, check with your legal advisor or DPO: we work together with them.

Renewing cookie consent depends on factors such as the chosen storage period, new tools added to the site and the purposes, not on a one-size-fits-all rule. For companies in Como and Milan it should be defined with your legal advisor or DPO; from Cantù we implement it on the site.

To document cookie consent a record of visitors' choices is used. Cookie CMP, the platform developed by NewVisibility in Cantù, includes a record of the consents collected, useful for companies in Como, Brianza and Lugano. For your case, check with your legal advisor or DPO.

The privacy policy is published on a dedicated page, reachable from a footer link and referenced wherever users leave data: forms, newsletters, private areas and cookie banners. In Cantù we link it to these points on websites for companies in Como and Brianza. For your case, check with your legal advisor.

Consent for Google Analytics depends on how the tool is configured: which cookies and identifiers it uses, what data it collects and for what purposes. For companies in Como and Brianza, NewVisibility sets up the technical side from Cantù together with the legal advisor or DPO, who assesses the specific case.

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