How do you welcome VIPs and special guests differently?

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-contattaci
VIPs and special guests

A different welcome for those who deserve it

To welcome VIPs and special guests their category is given dedicated access, communications and materials, so they automatically receive what they are entitled to. At our corporate events in Brianza, Como and Milan, entry stays simple: one scan and the guest is recognised. The system is described on the Guest check-in page.

A VIP should never have to queue like everyone else.

The difference is prepared beforehand: a personalised invitation, a dedicated pass and access designed for the category. For companies in Cantù, Como and Lugano hosting important clients or press, the category makes it possible to differentiate the experience without complicating the staff's work.

What can be customised

Each category has its own rules

Categories are defined together with the organiser.

Dedicated access
An entrance designed for the category
Communications
Different messages for each group
Materials
Content reserved for the right people
Reserved areas
Spaces accessible only to those intended
Portfolio

Guest check-in projects

How we work

The NewVisibility manifesto

The way we approach every project, in Cantù and beyond.

Read the manifesto
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-ufficio

Code scanning works like this: the guest shows the code received with their pass, the welcome desk tablet reads it, and the system checks the registration and records attendance. For corporate events in Brianza and the Como area there are no paper lists or manual searches, and the data stays aligned with the website.

The sizing of welcome desks depends on the type of event, guest categories, available entrances, arrival times and the venue's spaces. There is no fixed formula: for events in Cantù, Como and Brianza we discuss it with the organiser before the day of the event, based on the real flow of guests.

To avoid queues at the entrance you remove the manual work: passes and codes have already been sent, the registration can already be verified and one scan per guest is enough. This is the approach we propose from Cantù for corporate events in Brianza, Como and Milan, with dedicated access for each category.

It is especially useful for conventions, product launches, trade fairs, open days and invitation-only events, where guests belong to different categories and the welcome needs to run smoothly. We develop it as a bespoke system in Cantù for companies in Como, Brianza and Milan.

To prevent multiple use of a pass you need named invitations, a code tied to one specific registration and a scan check at the entrance, which records attendance in real time. Rules for special cases are defined with our Cantù (Como) team, for events between Milan and Brianza.

Login reserved area

Register to access sections and restricted site content. Your user will be enabled within 48/72 hours.

Login registered user

New user?

Create an account in order to access the reserved contents.