E-commerce for pharmaceutical companies

The cost of an e-commerce site for a pharmaceutical company depends on the size of the catalogue, sales to distributors, pharmacies and professionals with dedicated price lists, reserved areas, integration with ERP, CRM and PIM, and international markets. There is no fixed price list: from Cantù we prepare a bespoke, itemised quote.

Selling pharmaceutical products online follows different rules depending on product category, audience and country: they should be checked with a regulatory consultant before designing the shop. NewVisibility handles the technical side: a bespoke e-commerce site, reserved areas and B2B sales configured according to the decisions made.

In a pharmaceutical B2B e-commerce portal, distributors, pharmacies and partners log in with their own credentials, find a dedicated catalogue, price lists and terms, place orders and track their status. Orders go straight into your management system, with no double data entry and no dependence on office hours.

Reserved areas in a pharmaceutical e-commerce site are created with user groups and permissions: each professional, distributor or partner logs in with their own credentials and sees only the products, price lists and documents intended for them, while the rest of the site remains public.

An online pharmaceutical catalogue is organised with categories by product line and area of use, clear product pages with downloadable documents, search by name and code, intuitive filters and data synced with your PIM and management system, so information stays consistent across all channels.

To connect a pharmaceutical e-commerce site to ERP and PIM, connections are built that automatically sync products, stock, customer price lists, orders and customer records between the shop and your business systems. Errors and double data entry are reduced and customer service works on the same data.

A secure pharmaceutical e-commerce site requires an SSL certificate, reserved access with credentials, regular updates, protection against attacks, backups and performance monitoring. We host shops on our own managed servers; for privacy and GDPR, check with your adviser.

An international pharmaceutical e-commerce site requires content in several languages, catalogues and price lists by country, VAT by country and customer type, and shipping and payment methods suited to each market. Product rules vary from country to country and should be checked with regulatory and tax advisers.

To choose a pharmaceutical e-commerce agency, look at experience with B2B and reserved areas, integration with ERP, CRM and PIM, attention to security and maintenance, and willingness to work with your advisers. NewVisibility works in Cantù, in the province of Como, with an in-house team.

The mistakes to avoid in a pharmaceutical e-commerce site are starting without checking product rules with a consultant, failing to separate the public and professionals with reserved areas, managing orders and stock by hand, neglecting security and updates, and presenting a disorganised catalogue.