How do you connect a pharmaceutical e-commerce site to ERP and PIM?

Connecting the e-commerce site to ERP, CRM and PIM means products, stock, price lists and orders always aligned, with no double data entry.

To connect a pharmaceutical e-commerce site to ERP and PIM, connections are built that automatically exchange product data, stock, customer price lists, orders and customer records between the shop and your business systems. NewVisibility, in Cantù, develops Magento e-commerce sites that work with the management systems you already use, for companies in Como, Brianza, Milan and Lugano.

What gets synced

The data that moves automatically

Together we define which data passes from one system to another and in which direction.

Products

Product pages and information from the PIM

Stock

Availability updated from the management system

Price lists

Prices and terms by customer category

Orders

From the shop to the ERP, with updated status

Customers

Records shared with the CRM

Fewer errors

No data copied by hand: fewer errors on codes, prices and quantities.

More time

Customer service no longer has to re-enter orders and can focus on customers.

A single source of truth

Shop, management system and sales network work on the same data. Find out more about our e-commerce service.

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Contact

Want to connect the shop to your systems?

Tell us which management systems you use: together we will assess how to integrate them.

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A secure pharmaceutical e-commerce site requires an SSL certificate, reserved access with credentials, regular updates, protection against attacks, backups and performance monitoring. We host shops on our own managed servers; for privacy and GDPR, check with your adviser.

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An international pharmaceutical e-commerce site requires content in several languages, catalogues and price lists by country, VAT by country and customer type, and shipping and payment methods suited to each market. Product rules vary from country to country and should be checked with regulatory and tax advisers.

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To choose a pharmaceutical e-commerce agency, look at experience with B2B and reserved areas, integration with ERP, CRM and PIM, attention to security and maintenance, and willingness to work with your advisers. NewVisibility works in Cantù, in the province of Como, with an in-house team.

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The mistakes to avoid in a pharmaceutical e-commerce site are starting without checking product rules with a consultant, failing to separate the public and professionals with reserved areas, managing orders and stock by hand, neglecting security and updates, and presenting a disorganised catalogue.

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