What mistakes should you avoid in a pharmaceutical e-commerce site?

The most costly mistakes happen when you start from technology rather than from rules, audiences and processes.

The mistakes to avoid in a pharmaceutical e-commerce site are: starting without checking the rules on the products to be sold with a consultant, mixing the general public and professionals without reserved areas, managing orders and stock by hand without integration with your management system, neglecting security and updates, and presenting a disorganised catalogue. NewVisibility, in Cantù, designs the shop starting from these points.

Unchecked rules

Rules for selling online vary by product, audience and country: they need to be clarified with a consultant before design begins.

Audiences not separated

Without reserved areas, products and terms intended for professionals risk being visible to everyone.

Data managed by hand

Orders and stock re-entered by hand cause errors and delays: a connection to ERP and PIM avoids them.

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Creative strategy and digital marketing, NewVisibility communication agency

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How we avoid them

Analysis, integration, maintenance

We analyse audiences and processes, develop the pharmaceutical e-commerce site bespoke with reserved areas and integrations, and look after it after launch with updates, backups and hosting on our own managed servers.

Our e-commerce service

Would you like us to review your project?

Tell us what you want to sell and to whom: we will help you set up the shop the right way.

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The cost of an e-commerce site for a pharmaceutical company depends on the size of the catalogue, sales to distributors, pharmacies and professionals with dedicated price lists, reserved areas, integration with ERP, CRM and PIM, and international markets. There is no fixed price list: from Cantù we prepare a bespoke, itemised quote.

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Selling pharmaceutical products online follows different rules depending on product category, audience and country: they should be checked with a regulatory consultant before designing the shop. NewVisibility handles the technical side: a bespoke e-commerce site, reserved areas and B2B sales configured according to the decisions made.

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In a pharmaceutical B2B e-commerce portal, distributors, pharmacies and partners log in with their own credentials, find a dedicated catalogue, price lists and terms, place orders and track their status. Orders go straight into your management system, with no double data entry and no dependence on office hours.

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Reserved areas in a pharmaceutical e-commerce site are created with user groups and permissions: each professional, distributor or partner logs in with their own credentials and sees only the products, price lists and documents intended for them, while the rest of the site remains public.

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