Can pharmaceutical products be sold online?

It depends on the type of product and the audience: rules vary, so the project always starts with a check by a consultant.

Selling pharmaceutical products online follows different rules depending on the product category, the audience (consumers or healthcare professionals) and the countries you sell in. Before designing the shop, it is important to check them with a regulatory consultant. NewVisibility, in Cantù, handles the technical side: a bespoke e-commerce site, reserved areas and B2B sales.

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How we work

You decide what to sell and to whom, we build the tool

Once you have clarified with your consultant which products can be sold online and to which audience, we configure the shop accordingly: a public catalogue, products visible only to authorised users, dedicated price lists and orders connected to your management system. This is the approach we follow for pharmaceutical companies.

Pharmaceutical e-commerce

What we can configure

Tools for selling by the rules

Technical features that let you apply the decisions made with your advisers.

Visibility by audience

Public products or products reserved for authorised users

Access with credentials

Areas dedicated to professionals, distributors and partners

Markets

Different catalogues and rules by country

Product information

Product pages and documents clearly organised

Contact

Are you considering selling online?

Tell us about your products and audiences: we will help you set up the technical side of the project.

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In a pharmaceutical B2B e-commerce portal, distributors, pharmacies and partners log in with their own credentials, find a dedicated catalogue, price lists and terms, place orders and track their status. Orders go straight into your management system, with no double data entry and no dependence on office hours.

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Reserved areas in a pharmaceutical e-commerce site are created with user groups and permissions: each professional, distributor or partner logs in with their own credentials and sees only the products, price lists and documents intended for them, while the rest of the site remains public.

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An online pharmaceutical catalogue is organised with categories by product line and area of use, clear product pages with downloadable documents, search by name and code, intuitive filters and data synced with your PIM and management system, so information stays consistent across all channels.

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To connect a pharmaceutical e-commerce site to ERP and PIM, connections are built that automatically sync products, stock, customer price lists, orders and customer records between the shop and your business systems. Errors and double data entry are reduced and customer service works on the same data.

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