How should an online pharmaceutical catalogue be organised?

In pharmaceuticals, trust comes from clear information: the online catalogue must be orderly, complete and easy to browse.

To organise an online pharmaceutical catalogue you need categories by product line and area of use, product pages with clear information and downloadable documents, search by name and code, intuitive filters and data synced with your PIM or management system. NewVisibility, in Cantù, designs catalogues on Magento that read well on desktop, tablet and smartphone.

Key elements

How to make the catalogue easy to use

A clear structure helps both customers and search engines.

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Creative strategy and digital marketing, NewVisibility communication agency
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  • Categories by product line and area of use
  • Search by name and by code
  • Clear product pages with downloadable documents
  • Data updated from PIM and management system
A single data source

Consistent information everywhere

When product pages come from the PIM, the same information feeds the website, e-commerce site and catalogues, reducing the risk of different data across channels. Alongside the shop we can produce the website, corporate videos and coordinated catalogues for pharmaceutical companies. Scientific and regulatory content remains your company's responsibility.

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Want to reorganise your online catalogue?

Tell us how your products are structured: we will suggest the clearest organisation.

Services of interest

To connect a pharmaceutical e-commerce site to ERP and PIM, connections are built that automatically sync products, stock, customer price lists, orders and customer records between the shop and your business systems. Errors and double data entry are reduced and customer service works on the same data.

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A secure pharmaceutical e-commerce site requires an SSL certificate, reserved access with credentials, regular updates, protection against attacks, backups and performance monitoring. We host shops on our own managed servers; for privacy and GDPR, check with your adviser.

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An international pharmaceutical e-commerce site requires content in several languages, catalogues and price lists by country, VAT by country and customer type, and shipping and payment methods suited to each market. Product rules vary from country to country and should be checked with regulatory and tax advisers.

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To choose a pharmaceutical e-commerce agency, look at experience with B2B and reserved areas, integration with ERP, CRM and PIM, attention to security and maintenance, and willingness to work with your advisers. NewVisibility works in Cantù, in the province of Como, with an in-house team.

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