How does a B2B e-commerce portal for distributors and pharmacies work?

A B2B portal lets distributors and pharmacies browse the catalogue, see their own terms and order online at any time.

A pharmaceutical B2B e-commerce portal is a reserved area where distributors, pharmacies and partners log in with their own credentials, find a dedicated catalogue, price lists and terms, place orders and track their status. Orders go straight into your management system. NewVisibility, in Cantù, develops it bespoke on Magento and connects it to ERP and CRM.

Reserved access

Each trade customer logs in with their own credentials and sees only the products and terms that concern them.

Orders and reorders

Quick search by code or name, repeat orders in a few steps and deferred payments for B2B where applicable.

Everything in your system

Products, stock, price lists, orders and customers sync with ERP and CRM, with no double data entry.

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For your sales network

Fewer phone calls, more accurate orders

The portal works even when offices are closed and reduces transcription errors. Agents and customer service see the same customer data. It is one of the solutions we offer in e-commerce sites for pharmaceutical companies in Como, Brianza, Milan and Lugano.

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Want to bring your customers' orders online?

Tell us how you receive orders today: together we will design the B2B portal.

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Reserved areas in a pharmaceutical e-commerce site are created with user groups and permissions: each professional, distributor or partner logs in with their own credentials and sees only the products, price lists and documents intended for them, while the rest of the site remains public.

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An online pharmaceutical catalogue is organised with categories by product line and area of use, clear product pages with downloadable documents, search by name and code, intuitive filters and data synced with your PIM and management system, so information stays consistent across all channels.

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To connect a pharmaceutical e-commerce site to ERP and PIM, connections are built that automatically sync products, stock, customer price lists, orders and customer records between the shop and your business systems. Errors and double data entry are reduced and customer service works on the same data.

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A secure pharmaceutical e-commerce site requires an SSL certificate, reserved access with credentials, regular updates, protection against attacks, backups and performance monitoring. We host shops on our own managed servers; for privacy and GDPR, check with your adviser.

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