E-commerce for furniture companies

The cost of an e-commerce site for a furniture company depends on the number of collections and variants, price lists for retailers and architects, international sales and the link to your management system. There is no fixed price list: from Cantù we review these elements with you and prepare a bespoke, itemised quote.

To sell furniture online you need a catalogue organised by collection and room, product pages with variants and finishes, carefully made photos and videos, secure payments and managed shipping. NewVisibility develops bespoke Magento e-commerce sites for furniture companies in Como, Brianza, Milan and Lugano.

With configurable products: a single product page where customers choose size, material and colour and immediately see the price and availability of that combination. When there are many variants, we connect the shop to your ERP and PIM to sync codes, prices and stock without manual updates.

With a B2B e-commerce site for furniture retailers: a reserved area where retailers, agents and architects log in with their own credentials and find a dedicated catalogue, price lists and terms. Orders go straight into your management system, with no double data entry.

To present furniture products in an e-commerce site you need close-up photos of the finishes, lifestyle images that convey proportions and videos showing the product in a space. Our in-house team in Cantù produces photos and videos and integrates them into the shop's product pages.

Furniture shipping in an e-commerce site is managed with rules for weight, volume and delivery area, clearly communicated before purchase, and with a shop connected to carriers and your management system. Each order updates stock and customers can follow its status through to delivery.

To sell furniture abroad online you need a multilingual shop, prices and currencies for each market, VAT by country and customer type, and shipping and payment methods suited to each destination. We manage all this in Magento from a single dashboard; check VAT and duties with your accountant.

To choose a furniture e-commerce agency, look at experience with variant-rich catalogues and B2B sales, the ability to integrate the shop with your management system, and support after launch. NewVisibility works in Cantù, in the province of Como, with an in-house team and our own managed servers.

The mistakes to avoid in a furniture e-commerce site are product pages without clear sizes and finishes, images that fail to convey materials and proportions, shipping costs revealed only at checkout, prices and stock updated by hand, and a shop that is hard to use on a smartphone.

To measure the results of a furniture e-commerce site, track traffic sources, conversions, average order value, the most viewed products and finishes and, for B2B, retailer orders. From Cantù we set up these measurements and use them to improve product pages, SEO and campaigns.