To measure the results of a furniture e-commerce site, track which channels visitors come from, how many buy or request information, average order value, the most viewed products and finishes and, for B2B, how often retailers order. NewVisibility sets up these measurements and uses them to improve the shop over time.
Numbers help you decide: which collections to push, where to improve product pages, which campaigns to keep.
With the data collected we work on product pages, SEO, campaigns and newsletters, as we do in our bespoke e-commerce projects for furniture companies in Como, Brianza, Milan and Lugano.
The cost of an e-commerce site for a furniture company depends on the number of collections and variants, price lists for retailers and architects, international sales and the link to your management system. There is no fixed price list: from Cantù we review these elements with you and prepare a bespoke, itemised quote.
To sell furniture online you need a catalogue organised by collection and room, product pages with variants and finishes, carefully made photos and videos, secure payments and managed shipping. NewVisibility develops bespoke Magento e-commerce sites for furniture companies in Como, Brianza, Milan and Lugano.
With configurable products: a single product page where customers choose size, material and colour and immediately see the price and availability of that combination. When there are many variants, we connect the shop to your ERP and PIM to sync codes, prices and stock without manual updates.
With a B2B e-commerce site for furniture retailers: a reserved area where retailers, agents and architects log in with their own credentials and find a dedicated catalogue, price lists and terms. Orders go straight into your management system, with no double data entry.