How do you manage variants, finishes and sizes in a furniture e-commerce site?

Variants, finishes and sizes are managed with configurable products: one page, every combination, correct prices and availability.

In a furniture e-commerce site with variants and finishes each product becomes a single page where customers choose size, material and colour and immediately see the price and availability of that combination. At NewVisibility, in Cantù, we set up this logic in Magento and, where needed, connect it to your management system or PIM so nothing has to be updated by hand.

One page, many combinations

Fewer duplicate pages, more clarity

Creating a page for every finish scatters the catalogue and confuses shoppers. With configurable products, customers compare options in one place, while search and filters let them quickly find, for example, a table in a particular wood or size.

When there are many combinations, the connection to ERP and PIM automatically syncs codes, prices and stock for every variant.

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What can be managed

The most common options in furniture

Every company has its own rules: we define them together starting from your catalogue, as we do for furniture companies.

Sizes
Different dimensions of the same model
Finishes
Woods, lacquers, fabrics and colours
Prices
Updated price for every combination
Availability
Stock per variant synced with your management system

Do you have a catalogue with many variants?

Tell us how your products are organised: we will suggest the right structure for your shop.

Services of interest

With a B2B e-commerce site for furniture retailers: a reserved area where retailers, agents and architects log in with their own credentials and find a dedicated catalogue, price lists and terms. Orders go straight into your management system, with no double data entry.

To present furniture products in an e-commerce site you need close-up photos of the finishes, lifestyle images that convey proportions and videos showing the product in a space. Our in-house team in Cantù produces photos and videos and integrates them into the shop's product pages.

Furniture shipping in an e-commerce site is managed with rules for weight, volume and delivery area, clearly communicated before purchase, and with a shop connected to carriers and your management system. Each order updates stock and customers can follow its status through to delivery.

To sell furniture abroad online you need a multilingual shop, prices and currencies for each market, VAT by country and customer type, and shipping and payment methods suited to each destination. We manage all this in Magento from a single dashboard; check VAT and duties with your accountant.

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