To present furniture products in an e-commerce site well you need close-up photos of the finishes, lifestyle images that convey proportions and videos showing the product in a space, all consistent with the brand identity. NewVisibility, in Cantù, produces videos and photos with its in-house team and integrates them into the shop's product pages.
Close-ups tell the story of woods, fabrics and craftsmanship; lifestyle images help customers picture the piece at home; videos show openings, mechanisms and materials in motion.
Within the same project we can also handle social media and campaigns for furniture companies, so every piece of content works for the shop.
Images and copy work together to answer customers' questions before they ask them.
Tell us about your products: we will suggest how best to present them in your e-commerce site.
Furniture shipping in an e-commerce site is managed with rules for weight, volume and delivery area, clearly communicated before purchase, and with a shop connected to carriers and your management system. Each order updates stock and customers can follow its status through to delivery.
To sell furniture abroad online you need a multilingual shop, prices and currencies for each market, VAT by country and customer type, and shipping and payment methods suited to each destination. We manage all this in Magento from a single dashboard; check VAT and duties with your accountant.
To choose a furniture e-commerce agency, look at experience with variant-rich catalogues and B2B sales, the ability to integrate the shop with your management system, and support after launch. NewVisibility works in Cantù, in the province of Como, with an in-house team and our own managed servers.
The mistakes to avoid in a furniture e-commerce site are product pages without clear sizes and finishes, images that fail to convey materials and proportions, shipping costs revealed only at checkout, prices and stock updated by hand, and a shop that is hard to use on a smartphone.