The mistakes to avoid in a furniture e-commerce site are mainly: product pages without clear sizes and finishes, images that fail to convey materials and proportions, shipping costs revealed only at checkout, prices and stock updated by hand, and a shop that is hard to use on a smartphone. NewVisibility, in Cantù, designs the shop starting from these points.
We analyse catalogue, customers and processes before writing any code, then develop the furniture e-commerce site bespoke, with fast pages, a structure optimised for Google and a polished look on every device. After launch we look after it with maintenance and updates.
Tell us what is not working as you would like: we will tell you how to address it.
To measure the results of a furniture e-commerce site, track traffic sources, conversions, average order value, the most viewed products and finishes and, for B2B, retailer orders. From Cantù we set up these measurements and use them to improve product pages, SEO and campaigns.
The cost of an e-commerce site for a furniture company depends on the number of collections and variants, price lists for retailers and architects, international sales and the link to your management system. There is no fixed price list: from Cantù we review these elements with you and prepare a bespoke, itemised quote.
To sell furniture online you need a catalogue organised by collection and room, product pages with variants and finishes, carefully made photos and videos, secure payments and managed shipping. NewVisibility develops bespoke Magento e-commerce sites for furniture companies in Como, Brianza, Milan and Lugano.
With configurable products: a single product page where customers choose size, material and colour and immediately see the price and availability of that combination. When there are many variants, we connect the shop to your ERP and PIM to sync codes, prices and stock without manual updates.