An e-commerce for fashion companies has to show the product before it sells it. At NewVisibility, based in Cantù, in the province of Como, we develop bespoke e-commerce on Magento (Adobe Commerce), with a design true to your brand identity where images and details get all the space they deserve, on desktop, tablet and smartphone, where most purchases now happen.
Clear product pages, intuitive search and filters and a hassle-free basket guide whoever is browsing the collection all the way to checkout.
For a fashion brand, the shop is where all your communication leads. That's why we build it with clean code, fast pages and an SEO-optimised structure, and pair it with what we do for fashion companies: product videos and photos, social media, campaigns and remarketing that brings back to the site those who have already looked at the collection.
Some of the online stores we have developed for fashion and jewellery brands.
Tell us about your brand and your sales channels: we'll propose a bespoke e-commerce for your fashion company.
The cost of an e-commerce site for a fashion brand depends on the number of items and size and colour variants, the pace of collections, sales to boutiques and retailers, international markets, integrations with your management system and content. There is no fixed price list: from Cantù we prepare a bespoke, itemised quote.
To open an online clothing store you need a design consistent with the brand, a catalogue by collection with sizes, colours and size guides, carefully made photos and videos, secure payments and clear shipping and returns rules. We develop it bespoke on Magento for companies in Como, Milan and Lugano.
Sizes and colours are managed as variants of a single product: customers choose colour and size on the same page and immediately see whether that combination is available. By connecting the shop to your management system or PIM, stock for each variant updates automatically and filters show only items available to buy.
Seasonal collections in a fashion e-commerce site are managed with a catalogue organised by season, line and category, new arrivals highlighted and products imported from your management system. This way you publish new releases without rebuilding the site and without losing pages already indexed on Google.
A fashion e-commerce site needs photos and videos that are consistent: catalogue shots in the same style, close-ups of fabrics and craftsmanship, on-model images that show the fit and short videos of the garment in motion. Our in-house team in Cantù produces them and integrates them into the shop and social media.
With a fashion B2B e-commerce site: a reserved area where boutiques, retailers and agents log in with their own credentials, browse the collections, see their price lists and place orders. Orders go into your management system, and the same platform can also serve end customers.
To reduce returns in a fashion e-commerce site, clear size guides, fit information, accurate photos of colours and fabrics, precise material descriptions and a simple returns process all help. For terms of sale and withdrawal rights, check with your legal adviser.
To drive sales to a fashion e-commerce site with social media and campaigns you need on-brand content, campaigns that lead to the right product pages, remarketing for people who have already seen the collection and a fast, SEO-optimised shop. Our in-house team in Cantù handles shop, content and campaigns.
To choose a fashion e-commerce agency, look for bespoke design built around the brand, the ability to manage variants, collections and B2B, integration with your management system and the option to handle photos, videos and campaigns too. NewVisibility works in Cantù, in the province of Como, with an in-house team.
The mistakes to avoid in a fashion e-commerce site are a template design that does not reflect the brand, inconsistent photos, missing size guides, outdated availability, slow pages on smartphones and a complicated checkout. Designing the shop bespoke and connecting it to your management system helps avoid them.
