The mistakes to avoid in a fashion e-commerce site are: a generic template that does not represent the brand, inconsistent photos or ones that fail to show the garment well, missing size guides, outdated availability, slow pages on smartphones and a complicated checkout. NewVisibility, in Cantù, designs the shop bespoke starting from these points.
Small details that weigh heavily on the decision to buy.
We build the fashion e-commerce site bespoke, with a design created for the brand, clear product pages, fast pages and a connection to your management system for always-accurate stock. After launch we look after it with maintenance and results tracking.
The cost of an e-commerce site for a fashion brand depends on the number of items and size and colour variants, the pace of collections, sales to boutiques and retailers, international markets, integrations with your management system and content. There is no fixed price list: from Cantù we prepare a bespoke, itemised quote.
To open an online clothing store you need a design consistent with the brand, a catalogue by collection with sizes, colours and size guides, carefully made photos and videos, secure payments and clear shipping and returns rules. We develop it bespoke on Magento for companies in Como, Milan and Lugano.
Sizes and colours are managed as variants of a single product: customers choose colour and size on the same page and immediately see whether that combination is available. By connecting the shop to your management system or PIM, stock for each variant updates automatically and filters show only items available to buy.
Seasonal collections in a fashion e-commerce site are managed with a catalogue organised by season, line and category, new arrivals highlighted and products imported from your management system. This way you publish new releases without rebuilding the site and without losing pages already indexed on Google.