How do you open an online clothing store?

To open an online clothing store you need a clear identity, a well-built catalogue and a platform that makes buying from a smartphone easy.

To open an online clothing store you need: a design consistent with the brand, a catalogue organised by collection and category, product pages with sizes, colours and size guides, carefully made photos and videos, secure payments, and clear shipping and returns. NewVisibility, in Cantù, develops bespoke e-commerce sites on Magento for fashion companies in Como, Milan and Lugano.

1. The brand at the centre

A design built around the brand identity, giving images and details all the space they deserve.

2. Catalogue and product pages

Collections, categories, size and colour filters and clear product pages: anyone browsing the collection quickly finds what they are looking for.

3. Frictionless buying

A simple cart, SSL-protected payments, integrated shipping and orders tracked at every stage, on desktop, tablet and smartphone.

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NewVisibility, communication and digital marketing agency in Cantù

Portfolio

E-commerce sites for fashion

Some of the online shops we have developed for fashion and jewellery brands.

Gold & Co

Gold & Co Online jewellery e-commerce development

Web

Joia Paris

Joia Paris E-commerce development

Web

Contact

Want to open your brand's online store?

Tell us about your collection: together we will design the right shop.

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Sizes and colours are managed as variants of a single product: customers choose colour and size on the same page and immediately see whether that combination is available. By connecting the shop to your management system or PIM, stock for each variant updates automatically and filters show only items available to buy.

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Seasonal collections in a fashion e-commerce site are managed with a catalogue organised by season, line and category, new arrivals highlighted and products imported from your management system. This way you publish new releases without rebuilding the site and without losing pages already indexed on Google.

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A fashion e-commerce site needs photos and videos that are consistent: catalogue shots in the same style, close-ups of fabrics and craftsmanship, on-model images that show the fit and short videos of the garment in motion. Our in-house team in Cantù produces them and integrates them into the shop and social media.

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With a fashion B2B e-commerce site: a reserved area where boutiques, retailers and agents log in with their own credentials, browse the collections, see their price lists and place orders. Orders go into your management system, and the same platform can also serve end customers.

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