A fashion e-commerce site needs photos and videos that are consistent: clean catalogue shots, close-ups of fabrics and craftsmanship, on-model images that show the fit and short videos that bring the garment to life. NewVisibility, in Cantù, produces photos and videos with its in-house team and integrates them into the shop's product pages and social channels.
Producing content for the shop, social media and campaigns together keeps the style consistent and lets you reuse material. This is how we work with fashion companies in Como, Milan and Lugano.
Some of the online shops we have developed for fashion and jewellery brands.
Tell us about your products: we will suggest how to photograph and present them in the shop.
With a fashion B2B e-commerce site: a reserved area where boutiques, retailers and agents log in with their own credentials, browse the collections, see their price lists and place orders. Orders go into your management system, and the same platform can also serve end customers.
To reduce returns in a fashion e-commerce site, clear size guides, fit information, accurate photos of colours and fabrics, precise material descriptions and a simple returns process all help. For terms of sale and withdrawal rights, check with your legal adviser.
To drive sales to a fashion e-commerce site with social media and campaigns you need on-brand content, campaigns that lead to the right product pages, remarketing for people who have already seen the collection and a fast, SEO-optimised shop. Our in-house team in Cantù handles shop, content and campaigns.
To choose a fashion e-commerce agency, look for bespoke design built around the brand, the ability to manage variants, collections and B2B, integration with your management system and the option to handle photos, videos and campaigns too. NewVisibility works in Cantù, in the province of Como, with an in-house team.
