A fashion B2B e-commerce site is a reserved area where boutiques, retailers and agents log in with their own credentials, browse the collections, see their price lists and send orders that go straight into your management system. NewVisibility, in Cantù, develops it on Magento alongside the consumer shop or as a dedicated portal.
We define them together based on your sales network.
In the same fashion e-commerce site you can serve end customers and your sales network, with prices, VAT by country and customer type, and different rules for each audience. Products, stock and orders stay aligned with your management system.
To reduce returns in a fashion e-commerce site, clear size guides, fit information, accurate photos of colours and fabrics, precise material descriptions and a simple returns process all help. For terms of sale and withdrawal rights, check with your legal adviser.
To drive sales to a fashion e-commerce site with social media and campaigns you need on-brand content, campaigns that lead to the right product pages, remarketing for people who have already seen the collection and a fast, SEO-optimised shop. Our in-house team in Cantù handles shop, content and campaigns.
To choose a fashion e-commerce agency, look for bespoke design built around the brand, the ability to manage variants, collections and B2B, integration with your management system and the option to handle photos, videos and campaigns too. NewVisibility works in Cantù, in the province of Como, with an in-house team.
The mistakes to avoid in a fashion e-commerce site are a template design that does not reflect the brand, inconsistent photos, missing size guides, outdated availability, slow pages on smartphones and a complicated checkout. Designing the shop bespoke and connecting it to your management system helps avoid them.