How can you reduce returns in a fashion e-commerce site?

Many returns stem from the wrong expectations: more clear information before purchase means fewer surprises on delivery.

To reduce returns in a fashion e-commerce site, clear size guides, garment measurements and fit information help, along with realistic photos of colours and fabrics, precise material descriptions and a simple, transparent returns process. NewVisibility, in Cantù, designs product pages and order flows with these aspects in mind.

Before purchase

The information that makes the difference

The more customers know about what they will receive, the less likely they are to send it back.

Size guide
Clear tables for each line or type of garment
Fit
Information on cut, garment measurements and on-model sizing
Colours and fabrics
Accurate photos and material details
Simple returns
A clear process with visible request status
After purchase

Managed returns, useful data

By connecting the shop to your management system, returns update stock and orders with no manual steps, and return reasons become useful data for improving product pages and sizing. It is part of our work on e-commerce sites for fashion companies. For terms of sale and withdrawal rights, check with your legal adviser.

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Want to improve your shop's product pages?

Tell us where your returns come from: we will suggest how to improve product pages and processes.

Services of interest

To drive sales to a fashion e-commerce site with social media and campaigns you need on-brand content, campaigns that lead to the right product pages, remarketing for people who have already seen the collection and a fast, SEO-optimised shop. Our in-house team in Cantù handles shop, content and campaigns.

To choose a fashion e-commerce agency, look for bespoke design built around the brand, the ability to manage variants, collections and B2B, integration with your management system and the option to handle photos, videos and campaigns too. NewVisibility works in Cantù, in the province of Como, with an in-house team.

The mistakes to avoid in a fashion e-commerce site are a template design that does not reflect the brand, inconsistent photos, missing size guides, outdated availability, slow pages on smartphones and a complicated checkout. Designing the shop bespoke and connecting it to your management system helps avoid them.

The cost of an e-commerce site for a fashion brand depends on the number of items and size and colour variants, the pace of collections, sales to boutiques and retailers, international markets, integrations with your management system and content. There is no fixed price list: from Cantù we prepare a bespoke, itemised quote.

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