How do you manage sizes and colours in a fashion e-commerce site?

Sizes and colours are managed as variants of a single product, with availability updated for every combination.

In a fashion e-commerce site with sizes and colours each garment is a single product page where customers choose colour and size and immediately see whether that combination is available. By connecting the shop to your management system or PIM, stock for each variant updates automatically. At NewVisibility we set this up in Magento, with size and colour filters in the catalogue.

One page, every variant

Choosing without getting lost

Customers see photos of the selected colour, choose their size and immediately understand what is available. In the catalogue, size and colour filters show only items ready to buy.

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Data always aligned

Stock per variant, no manual work

With many items and combinations, updating availability by hand leads to errors and sales of out-of-stock garments. A connection to ERP, CRM and PIM syncs products, variants and stock. It is one of the areas we focus on in e-commerce sites for fashion companies.

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Do you have many variants to manage online?

Tell us how your catalogue is organised: we will suggest the right structure.

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