How do you manage seasonal collections in a fashion e-commerce site?

Seasonal collections are managed with a flexible catalogue: new releases highlighted, previous items still available, updates without rebuilding the site.

To manage seasonal collections in a fashion e-commerce site you need a catalogue organised by season, line and category, where you can publish new collections, highlight capsules and new arrivals and move previous items without losing pages already indexed. NewVisibility sets up this structure in Magento and connects it to your management system to load products automatically.

A collection's life cycle

What to plan in the shop

Every brand has its own calendar: we build the shop so it can follow it effortlessly.

Categories by season

New collections, capsules and continuous lines

Featured pages

New arrivals and launches highlighted on the home page and in the menu

Product loading

Import from ERP or PIM instead of manual entry

Indexed pages

URLs and content managed so SEO work is not lost

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-sviluppo-web

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-web

The launch

Every collection tells a story

Alongside the shop we can produce collection videos and photos, social media and campaigns, as we do for fashion companies, so every release reaches the site with the same visual language.

E-commerce for fashion

Contact

Shall we get your shop ready for the next collection?

Tell us about your release calendar: we will suggest how to organise your online catalogue.

A fashion e-commerce site needs photos and videos that are consistent: catalogue shots in the same style, close-ups of fabrics and craftsmanship, on-model images that show the fit and short videos of the garment in motion. Our in-house team in Cantù produces them and integrates them into the shop and social media.

Find out more

With a fashion B2B e-commerce site: a reserved area where boutiques, retailers and agents log in with their own credentials, browse the collections, see their price lists and place orders. Orders go into your management system, and the same platform can also serve end customers.

Find out more

To reduce returns in a fashion e-commerce site, clear size guides, fit information, accurate photos of colours and fabrics, precise material descriptions and a simple returns process all help. For terms of sale and withdrawal rights, check with your legal adviser.

Find out more

To drive sales to a fashion e-commerce site with social media and campaigns you need on-brand content, campaigns that lead to the right product pages, remarketing for people who have already seen the collection and a fast, SEO-optimised shop. Our in-house team in Cantù handles shop, content and campaigns.

Find out more