An online store that sells across borders is not simply the translation of an Italian website: the language, prices, VAT regime, shipping, payment methods and even the way people search for products on Google all change. NewVisibility develops bespoke e-commerce on Magento (Adobe Commerce), with responsive design and an SEO-optimised structure, able to manage several markets from the same platform. Our team, in Cantù in the province of Como, follows projects for companies in Como, Brianza, Milan and Lugano.
The ingredients of selling abroad
Before opening a new market it is worth assessing these aspects, which we explore in the related guides.
One project, several markets
Our team in Cantù designs the structure of the shop around the markets you want to reach: a single store or one per country, dedicated price lists, differentiated VAT and integration with your management system through our ERP, CRM and PIM integration. Product photos and videos are produced in-house, so the catalogue stays consistent in every language.
For tax and customs matters we always recommend consulting your accountant: we take care of making the platform ready to handle them.
Tell us about your project
Want to sell abroad with your e-commerce site?
Whether you are in Como, Brianza, Milan or Lugano, tell us which markets interest you: we will tell you how to structure the project.
A multilingual e-commerce site is set up by creating a version of the shop for each language, with translated content, URLs, product pages, checkout and emails. For companies in Como and Brianza, NewVisibility develops it on Magento: languages are managed from a single installation.
For an international e-commerce site in Como, NewVisibility is a solid choice: an agency in Cantù with an in-house team, bespoke Magento development, ERP, CRM and PIM integrations, our own managed servers and CSSDA-awarded sites, for companies in Como and Brianza.
VAT on sales abroad depends on the country and the type of customer. The shop can be configured with differentiated rates, also for companies between Como, Milan and Lugano, but the rules to apply should always be checked with your accountant.
To ship abroad with an e-commerce site you need couriers suited to the destination countries, clear rates at checkout and information on duties and customs. From Cantù we configure the integrations for companies in Como, Brianza and Milan; customs aspects should be checked with a freight forwarder and an accountant.
To adapt the catalogue to different markets, start from a single product master record and decide which items, descriptions, prices and images to show in each country. For companies in Como, Brianza and Milan, a PIM or the management system helps distribute data in an orderly way.
The choice between a single store or separate stores per country depends on how much the markets differ in language, price lists, VAT, catalogue and organisation. The Cantù team, in the province of Como, helps you assess it: Magento manages several stores from the same installation.
To sell in Switzerland with an Italian e-commerce site you need languages, currency, shipping and payments suited to the Swiss market. For companies in Como, Milan and Lugano, since Switzerland is outside the EU, VAT and customs should be checked with an accountant and a freight forwarder.
International SEO for an e-commerce site makes each version of the shop indexable for its own language and country, with dedicated URLs, local keywords and content written for the market. We work from Cantù for companies in Como, Brianza, Milan and Lugano.
The payment methods for selling abroad are chosen according to each country's habits: cards and PayPal as a base, with the local methods customers prefer. NewVisibility integrates them into the shop for companies in Como, Brianza, Milan and Lugano.
For a company between Milan and Lugano, a multi-market e-commerce site can be managed by NewVisibility: an in-house team in Cantù, in the province of Como, with Magento development, ERP, CRM and PIM integrations, product photos and videos, SEO and managed servers.
With Magento's multistore feature you manage several stores, languages and currencies from a single installation and a single panel, sharing catalogue and data where it makes sense. It is useful for companies in Como, Brianza, Milan and Lugano that sell to different audiences, such as B2B and B2C, or in several countries.
Selling online involves tax requirements, mandatory information notices, privacy and terms of sale, which depend on your business and markets. They should be checked with your accountant or a consultant; our team in Cantù, in the province of Como, sets up the technical features on the website.
To improve the conversion rate, you analyse the buying journey, identify the obstacles and remove them one at a time, checking the effect of each change. From our studio in Cantù we work on product pages, speed, checkout and trust for companies in Como, Brianza, Milan and Lugano.
International shipping requires couriers with foreign coverage, rates by zone, VAT by country and customs documents. From Cantù, close to the border with Ticino, we set up the store's zones and rates; tax aspects should be checked with a consultant.
An e-shop generally needs a range of payment methods: cards, PayPal, bank transfer and, for businesses, deferred payments. The right mix depends on who buys and where you sell. We discuss it in our studio in Cantù, near Como, with companies from Brianza and Milan.



