Each market requires attention to the following aspects.
International SEO
Getting found in every market
International SEO for an e-commerce site means making each version of the shop indexable for its own language and country, with dedicated URLs, content and technical signals.
Our development starts from an SEO-optimised structure; for each market we add local keyword research and content written for those who search, not translated word for word. We work from Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano that want to be found abroad.
SEO content
The basics
The elements of multi-market SEO
- URL structure by language or country
- Signalling language versions to search engines
- Keywords searched for in the local market
- Product pages and categories carefully translated
Today it is not only about Google: AI-based answer engines also read your shop.
That is why we take care to produce clear, structured content designed to be understood by AI assistants: discover the AIO service.
Want to be visible abroad?
Tell us which countries you want to sell in, from Como, Milan or Lugano: we start from there.
The payment methods for selling abroad are chosen according to each country's habits: cards and PayPal as a base, with the local methods customers prefer. NewVisibility integrates them into the shop for companies in Como, Brianza, Milan and Lugano.
For a company between Milan and Lugano, a multi-market e-commerce site can be managed by NewVisibility: an in-house team in Cantù, in the province of Como, with Magento development, ERP, CRM and PIM integrations, product photos and videos, SEO and managed servers.
A multilingual e-commerce site is set up by creating a version of the shop for each language, with translated content, URLs, product pages, checkout and emails. For companies in Como and Brianza, NewVisibility develops it on Magento: languages are managed from a single installation.
International shipping requires couriers with foreign coverage, rates by zone, VAT by country and customs documents. From Cantù, close to the border with Ticino, we set up the store's zones and rates; tax aspects should be checked with a consultant.
An e-shop generally needs a range of payment methods: cards, PayPal, bank transfer and, for businesses, deferred payments. The right mix depends on who buys and where you sell. We discuss it in our studio in Cantù, near Como, with companies from Brianza and Milan.