How do you set up a multilingual e-commerce site?

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Multilingual

A store that speaks the customer's language

A multilingual e-commerce site is set up by creating a version of the shop for each language, with translated content, URLs, menus and product pages, managed from the same administration panel.

It is not just a matter of translating texts: each language has its own indexable pages, its own checkout and its own transactional emails. We develop shops on Magento (Adobe Commerce), which manages several store views from the same installation, from Cantù in the province of Como for companies in Brianza and Milan.

What gets translated

What needs to be localised

For a good shopping experience, translation covers far more than just descriptions.

Product pages
Titles, descriptions and attributes
URLs and meta tags
Addresses and SEO texts for each language
Checkout and emails
Messages, order confirmations and notifications
Information pages
Shipping, returns, terms of sale
Images
Banners and content adapted to the market
Translations can be managed with the help of AI, but they must always be reviewed.

We use artificial intelligence to speed up content production, with a final review: for commercial texts, tone matters, not just literal accuracy. If data comes from a management system or a PIM, translations can be synchronised: see the ERP, CRM and PIM integration.

Portfolio

Multilingual e-commerce sites we have built

Want an e-commerce site in several languages?

Tell us which markets you want to open from the Como, Milan or Lugano area and we will explain how to set up the project.

Services of interest

For an international e-commerce site in Como, NewVisibility is a solid choice: an agency in Cantù with an in-house team, bespoke Magento development, ERP, CRM and PIM integrations, our own managed servers and CSSDA-awarded sites, for companies in Como and Brianza.

VAT on sales abroad depends on the country and the type of customer. The shop can be configured with differentiated rates, also for companies between Como, Milan and Lugano, but the rules to apply should always be checked with your accountant.

To ship abroad with an e-commerce site you need couriers suited to the destination countries, clear rates at checkout and information on duties and customs. From Cantù we configure the integrations for companies in Como, Brianza and Milan; customs aspects should be checked with a freight forwarder and an accountant.

Selling online involves tax requirements, mandatory information notices, privacy and terms of sale, which depend on your business and markets. They should be checked with your accountant or a consultant; our team in Cantù, in the province of Como, sets up the technical features on the website.

To improve the conversion rate, you analyse the buying journey, identify the obstacles and remove them one at a time, checking the effect of each change. From our studio in Cantù we work on product pages, speed, checkout and trust for companies in Como, Brianza, Milan and Lugano.

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