One store or one for each country?
The choice between a single store or separate stores per country depends on how much the markets differ in language, price lists, VAT, catalogue and internal organisation.
With Magento you can manage several stores and views from the same installation, sharing records and administration, or separate them when needs diverge widely. Our team in Cantù, in the province of Como, helps companies in Como, Brianza, Milan and Lugano choose the most suitable architecture.
The criteria for choosing
There is no one-size-fits-all solution: it is worth assessing these factors with the team.
To sell in Switzerland with an Italian e-commerce site you need languages, currency, shipping and payments suited to the Swiss market. For companies in Como, Milan and Lugano, since Switzerland is outside the EU, VAT and customs should be checked with an accountant and a freight forwarder.
International SEO for an e-commerce site makes each version of the shop indexable for its own language and country, with dedicated URLs, local keywords and content written for the market. We work from Cantù for companies in Como, Brianza, Milan and Lugano.
The payment methods for selling abroad are chosen according to each country's habits: cards and PayPal as a base, with the local methods customers prefer. NewVisibility integrates them into the shop for companies in Como, Brianza, Milan and Lugano.
Selling online involves tax requirements, mandatory information notices, privacy and terms of sale, which depend on your business and markets. They should be checked with your accountant or a consultant; our team in Cantù, in the province of Como, sets up the technical features on the website.
To improve the conversion rate, you analyse the buying journey, identify the obstacles and remove them one at a time, checking the effect of each change. From our studio in Cantù we work on product pages, speed, checkout and trust for companies in Como, Brianza, Milan and Lugano.