To adapt the catalogue to different markets, you decide which products, descriptions, prices and images to show in each country, starting from a single product master record.
Not all products are sold everywhere, and not always in the same way: some items can be excluded, others presented with different names and features. Our team in Cantù, in the province of Como, sets up the catalogue for companies in Como, Brianza, Milan and Lugano.
If product data lives in the management system or in a PIM, it can be distributed to each store view with the right rules: attributes, units of measure, price lists and availability. See the ERP, CRM and PIM integration. We produce product photos in-house, so images stay consistent across markets.
Describe your products and markets, whether you are in Como, Milan or Lugano: we will propose a structure.
The choice between a single store or separate stores per country depends on how much the markets differ in language, price lists, VAT, catalogue and organisation. The Cantù team, in the province of Como, helps you assess it: Magento manages several stores from the same installation.
To sell in Switzerland with an Italian e-commerce site you need languages, currency, shipping and payments suited to the Swiss market. For companies in Como, Milan and Lugano, since Switzerland is outside the EU, VAT and customs should be checked with an accountant and a freight forwarder.
International SEO for an e-commerce site makes each version of the shop indexable for its own language and country, with dedicated URLs, local keywords and content written for the market. We work from Cantù for companies in Como, Brianza, Milan and Lugano.
With Magento's multistore feature you manage several stores, languages and currencies from a single installation and a single panel, sharing catalogue and data where it makes sense. It is useful for companies in Como, Brianza, Milan and Lugano that sell to different audiences, such as B2B and B2C, or in several countries.
Selling online involves tax requirements, mandatory information notices, privacy and terms of sale, which depend on your business and markets. They should be checked with your accountant or a consultant; our team in Cantù, in the province of Como, sets up the technical features on the website.
