How do you optimise photos for a fast website?

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Optimisation

Lightweight photos, faster website

For a fast website, photos must be exported at the sizes actually needed, with compression that balances quality and weight, and in modern formats supported by browsers.

Images that are too heavy slow down pages and worsen the user experience. In Cantù, in the province of Como, we develop websites with an enterprise CMS and prepare the images in coordination with whoever publishes them.

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Checklist

What to check before publishing

Small details that make the difference for companies in Como, Brianza and Milan.

Dimensions
Suited to where they appear
Compression
Visual quality preserved, weight reduced
Format
Chosen according to the type of image
File names
Descriptive and orderly
Alt text
Clear description of every image
Portfolio

Websites with carefully crafted images

Is your website slow?

Let's talk: we work with companies between Milan and Canton Ticino.

Services of interest

To archive company photos you need folders organised by project, descriptive file names, separate versions and a backup copy. We deliver images already in order to companies in Como, Brianza and Milan from our studio in Cantù, making them easier to find and publish.

Licence and usage rights for company photos establish who can use the images, where and for how long, and must be defined in writing with the parties involved or an adviser. For companies in Como, Brianza and Milan we include them in the quote from our studio in Cantù. This is not legal advice.

RAW files are the camera's unprocessed files, useful for greater control over light and colour when developing. In projects in Cantù, for companies in Como, Brianza and Milan, their delivery to the client is not guaranteed: it is agreed at quote stage.

To keep the true colours of the product, light and shooting are controlled and colours are corrected in post-production, defining the final use between web and print up front. In Cantù we handle the whole workflow for companies in Como, Brianza and Milan.

To optimise images for SEO you need descriptive file names, alt text explaining what the photo shows, a suitable format and a low file size. These are good practices we handle together with the website, from Cantù, for companies in Como and Brianza.

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