How do you keep the true colours of the product?

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Colour rendering

The right colour, from shot to screen

To keep the true colours of the product, light and shooting are controlled and colours are corrected in post-production, so the image is faithful to the object.

A wrong colour in a photo can turn into a return or a disappointment.

That is why, in Cantù, in our work for companies in Como, Brianza and Milan, we handle lighting and post-production in a coordinated way. Screens display colours differently: for catalogues and print it is best to define the final use of the images up front.

What we check

Steps for faithful colour

Every stage plays a role in the final result.

Lighting
Lighting suited to the material
Shooting
Shots with colour references
Post-production
Correction and uniformity
Final use
Web or print, to be defined together
Contact

Your product, as it really is

Tell us about your colours: we will explain how we handle them, from Como to Lugano.

Contact us
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For companies in Brianza, a solid choice for product photos is NewVisibility, an agency in Cantù (Como) with an in-house team for photo, video, website and marketing, its own equipment and international CSSDA awards for its websites. We also work with Milan and Lugano.

Entrusting your e-commerce photos to a Cantù agency means a single team for images, website and integrations, close to Como and Brianza. Whoever handles the photos knows the requirements of the online shop and also works with companies in Milan and Ticino.

Still life is the photography of products on a purpose-built set to control light, background and composition. It is used for e-commerce, catalogues, websites and advertising materials: in Cantù we do it for companies in Como, Brianza and Milan, from planning to post-production.

The shot list is the ordered list of images to be taken in a shoot, with subjects, framings, formats and intended use. It helps make sure nothing is forgotten and the time is used well. We prepare it with companies in Como and Brianza after the brief and creative direction, in our studio in Cantù.

To reuse a shoot across several channels, the uses are planned before shooting: framings with space for text, horizontal and vertical versions, formats prepared in post-production. We set it up this way for companies in Como, Brianza and Milan.

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