How do you archive and name company photos?

To archive company photos you need a clear folder structure, consistent file names and a backup copy: that way every image is easy to find.

After a shoot, the images become an asset of the company. An archive organised by project, date and subject avoids duplicates and endless searching. For companies in Cantù and Brianza too, a good naming system also helps SEO, because descriptive file names are read by search engines.

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Good practices

An archive that stays useful over time

  • One folder for every project or shoot
  • Descriptive file names, with no spaces or special characters
  • Separate versions: originals, selected, exported
  • Backup copy in a different location

Those who work with us between Como and Milan receive the images already organised. Delivery of the original files is agreed at quote stage.

Team

Meet the team behind your photos

People, skills and tools under one roof in Cantù.

Meet the team
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Licence and usage rights for company photos establish who can use the images, where and for how long, and must be defined in writing with the parties involved or an adviser. For companies in Como, Brianza and Milan we include them in the quote from our studio in Cantù. This is not legal advice.

RAW files are the camera's unprocessed files, useful for greater control over light and colour when developing. In projects in Cantù, for companies in Como, Brianza and Milan, their delivery to the client is not guaranteed: it is agreed at quote stage.

It is worthwhile because whoever chose the light and composition knows how to develop each image, with a consistent style and fewer handovers. NewVisibility, an agency in Cantù in the province of Como, handles photo, video and website with an in-house team and its own equipment, for companies in Como, Brianza and Milan.

To optimise images for SEO you need descriptive file names, alt text explaining what the photo shows, a suitable format and a low file size. These are good practices we handle together with the website, from Cantù, for companies in Como and Brianza.

Photo delivery times depend on the number of images, level of retouching, formats required and speed of approval. With shooting and post-production in the same team in Cantù, we plan the schedule from the brief, for companies in Como, Brianza and Milan. Delivery method and original files are agreed in the quote.

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