These are good practices that help accessibility and help search engines understand the content, without promising rankings. In Cantù, in the province of Como, we handle these aspects together with the website for companies in Como, Brianza and Milan.
Small touches that apply to every published photo.
Images work better when they come with well-written text. Discover NewVisibility's SEO content service.
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An annual photo plan starts by listing the needs of the coming months, such as products, events, team and campaigns, and grouping them into a few targeted shoots. NewVisibility builds it in Cantù with companies in Como, Brianza and Milan.
To reuse a shoot across several channels, the uses are planned before shooting: framings with space for text, horizontal and vertical versions, formats prepared in post-production. We set it up this way for companies in Como, Brianza and Milan.
An effective online photo portfolio uses a few strong shots per project, short descriptions and clear categories. In Cantù, in the province of Como, we design it together with the website for companies in Brianza and Milan that want to show their work.
A consistent look and feel is built with clear rules on light, colour, composition and setting, set by the creative direction and applied to every shoot. In Cantù, in the province of Como, we help brands between Brianza and Milan maintain it over time.
A white background is the cleanest choice for catalogues and marketplaces, while a lifestyle background shows how the product is used and suits websites and social media. Often it pays to have both versions: for companies in Como and Brianza we prepare them in the same shoot.