White or lifestyle background: which should you choose for product photos?

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Style choice

White or lifestyle background?

For product photos, a white background is the cleanest choice for catalogues and marketplaces, while a lifestyle background shows how the product is used and suits websites and social media better.

Compared

When to choose one or the other

Often it pays to have both versions. For companies in Como and Brianza we prepare them in the same shoot.

White background
Product pages and catalogues
Lifestyle
Website, social media and campaigns
Consistency
The same style across the whole range
Channel
Depends on the requirements of each platform
Portfolio

Product and e-commerce projects

Which background do your products need?

Write to us from Como, Milan or Lugano: we will recommend the best solution for your channels.

Services of interest

Glossy, transparent or reflective products are photographed by carefully designing the set and lighting, to control reflections and transparency, and refining the image in post-production. We work from Cantù, in the province of Como, for companies in Brianza and Milan.

The number of photos per product depends on the complexity of the object and the channel where it will be shown: main view, angles, details, use. For companies in Como and Brianza we define the shot list at quote stage.

To get consistent photos for a catalogue you need shared rules: the same light, framing, background and colour treatment for every product. In Cantù we set them in the brief and apply them in shooting and post-production, for companies in Como, Brianza and Milan.

The shot list is the ordered list of images to be taken in a shoot, with subjects, framings, formats and intended use. It helps make sure nothing is forgotten and the time is used well. We prepare it with companies in Como and Brianza after the brief and creative direction, in our studio in Cantù.

To reuse a shoot across several channels, the uses are planned before shooting: framings with space for text, horizontal and vertical versions, formats prepared in post-production. We set it up this way for companies in Como, Brianza and Milan.

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