A solid visual identity extends across photos, website and social media.
If you are redefining your brand, see also visual identity and logo.
Visual consistency
A recognisable look and feel
To build a consistent look and feel for brand photos you need clear rules on light, colour, composition and setting, applied to every shoot.
In Cantù, in the province of Como, we start from the creative direction: mood, style and tone become a guideline that accompanies the images over time.
The ingredients
What holds a style together
A style comes from a few choices repeated consistently, useful both for a brand in Como and for a business between Brianza and Milan.
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A photo campaign for a collection is prepared by defining the message, channels and shot list before shooting, then consistent looks, locations and models. In Cantù, in the province of Como, we support brands in Como, Brianza and Milan through to post-production.
Worn photos convey style and movement, while the ghost mannequin shows the shape and details of the garment uniformly: the choice depends on the channel. The technique is defined at quote stage, from Cantù, for brands in Como, Brianza and Milan.
A lookbook or a fashion catalogue is set up starting from the sequence (cover, chapters, details) and only then from the shots, with a consistent style. In Cantù, in the province of Como, we help brands between Como and Milan plan it.
To keep a consistent portrait style, document the lighting, background, framing and retouching of the initial shoot. That way companies in Como, Brianza and Milan can add new colleagues in later sessions without breaking the harmony of the team page.
To get consistent photos for a catalogue you need shared rules: the same light, framing, background and colour treatment for every product. In Cantù we set them in the brief and apply them in shooting and post-production, for companies in Como, Brianza and Milan.