How do you set up the images of a lookbook or a fashion catalogue?

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Creative strategy and digital marketing, NewVisibility communication agency
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Opening

A lookbook opens with a striking image that sets the style of the collection.

Sequence

The images alternate between overall shots, details and setting, with a rhythm designed for people browsing.

Closing

The last page leads to an action: contact, website or points of sale between Como, Brianza and Milan.

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A lookbook or a fashion catalogue is set up starting from the sequence of images, not from the individual shots.

In Cantù, in the province of Como, we first define the structure (cover, chapters, details) and then the shots needed, so the project stays consistent and the photos can also be reused on the website and social media.

Structure

What a lookbook needs

For a fashion catalogue, consistency matters more than quantity. For companies in the Lake Como area, see also the page dedicated to fashion and design.

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Preparing a lookbook?

Tell us about the collection and the planned releases.

Services of interest

NewVisibility, an agency in Cantù with an in-house photo, video, web development and marketing team, handles fashion shoots between Como and Milan from creative direction to post-production, with its own equipment and CSSDA awards for some of its websites.

For lifestyle photos in the Lake Como area, the place is chosen according to the brand's mood, first checking permits, access and privacy. From Cantù, in the province of Como, we help you find the right set for companies in Como and Brianza.

A lifestyle shoot shows products and services within a real-life scene, with setting, styling and light consistent with the brand. In Cantù, in the province of Como, we build it for companies in Como, Brianza and Milan, ready for website, social media and campaigns.

Licence and usage rights for company photos establish who can use the images, where and for how long, and must be defined in writing with the parties involved or an adviser. For companies in Como, Brianza and Milan we include them in the quote from our studio in Cantù. This is not legal advice.

An annual photo plan starts by listing the needs of the coming months, such as products, events, team and campaigns, and grouping them into a few targeted shoots. NewVisibility builds it in Cantù with companies in Como, Brianza and Milan.

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