A simple method that adapts to any company.
Photo plan
Planning the year's photos
To plan an annual photo plan, you list the company's needs for the coming months: new products, events, team updates, campaigns. Then you group them into a few targeted shoots. In Cantù, in the province of Como, NewVisibility builds these plans with companies in Como, Brianza and Milan.
Steps
How to build the plan
- List the uses: website, social media, catalogues, campaigns
- Group the subjects by type of shoot
- Link the dates to launches, trade fairs and seasons Photo service
- Review the plan mid-year
A recurring plan can make the production of images more orderly.
The quote is based on the planned shoots, to be agreed with our team. If you have offices in Como, Milan or Ticino, we will work out together how to organise the shoots.
Want a photo plan for your company?
Write to us: from Cantù we will build the plan together with you.
To reuse a shoot across several channels, the uses are planned before shooting: framings with space for text, horizontal and vertical versions, formats prepared in post-production. We set it up this way for companies in Como, Brianza and Milan.
An effective online photo portfolio uses a few strong shots per project, short descriptions and clear categories. In Cantù, in the province of Como, we design it together with the website for companies in Brianza and Milan that want to show their work.
To update website images after a redesign, take an inventory of the photos, decide what to keep and plan a shoot for what is missing. From Cantù we follow website and photos for companies in Como and Milan.
A white background is the cleanest choice for catalogues and marketplaces, while a lifestyle background shows how the product is used and suits websites and social media. Often it pays to have both versions: for companies in Como and Brianza we prepare them in the same shoot.
Each channel requires different formats and sizes: lightweight files for the website, dedicated proportions for social media, high quality and the correct colour profile for print. For companies in Como, Brianza and Milan, preparing the right variants from the start, from our studio in Cantù, avoids later rework.